Job Description

Are you a people person with a passion for sales and a drive to grow? ASCO Equipment is looking for a proactive Inside Sales Representative to join our team! If you’re motivated by building relationships, delivering exceptional service, and contributing to a growing, family-owned company with over 65 years of success—this might be the perfect role for you.

Be Part of Something Bigger At ASCO, we’re not just selling equipment – we’re building relationships that empower our customers to succeed. If you’re a results-driven professional with a passion for solving challenges, we want you on our team.ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

Why Join Team ASCO?

• Compensation & Benefits :
• Guaranteed base salary + uncapped commissions
• 100% paid health insurance, 401(k) + profit sharing, and paid holidays
• Unique Perks :
• ACE Program: Education Assistance for employees' children pursuing higher education
• Opportunities for career growth and professional development
• Core Values :
• Honor God, Develop People, Pursue Excellence, and Grow Profitably

What You'll Do:

• Proactively build new business through outbound sales calls within your territory
• Cultivate strong relationships with both new and existing customers
• Follow up on inbound leads from calls, walk-ins, and web inquiries—turning interest into action
• Sell everything from attachments to new and used forklifts, tractors and construction equipment
• Guide customers through product demos and presentations
• Tackle customer challenges with thoughtful solutions and top-notch service
• Adhere to all safety regulations and complete all required training
• Represent ASCO with professionalism and pride in everything you do

What We Are Looking For:

• Proven sales skills and a customer-first mindset
• Confident communicator, whether one-on-one or in front of a group
• Strong organizational, problem-solving, and negotiation skills
• Experience or knowledge of forklifts, construction, agricultural or heavy equipment? That’s a big plus!
• Tech-savvy with general business software and G-Suite know-how

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